As healthcare reform is constantly evolving, there is always a need to protect your Medicare market share. While the long-term care community enhance their marketing and communications efforts to address this concern, it is important to remember that word of mouth is still one of your best referral sources. Making every single person who touches your building an “ambassador” to the public is key to keeping your building full. Here are a few simple ways in which your building can increase their word of mouth referrals.
Make the most of every opportunity: It is important to remember that word of mouth can be influenced. Take advantage of the opportunity that exists with every person that touches your building-from long-term care patients, to your short-term rehab residents, their happy family members and your employees. Don’t be shy to ask each person’s permission to use their “story” and their outcomes when communicating with the hospital and physician referral sources. Ask for written testimonials, thank you notes, audio and video testimonials and pictures.