Step 1: Turn your short-term rehab patients into “ambassadors” for your facility
It’s no secret that there’s been a significant increase in the growth of this group over the past 10 years, and statistics show that 40% of short-term rehab patients return to the senior care system in just 7 months. By making every effort to achieve high levels of satisfaction, you will not only ensure that many of your former patients will come back to you, they’ll also become a great source of word-of-mouth referrals and admissions.
Keep in mind that short-term rehab patients bring with them a whole new set of criteria in terms of achieving high levels of satisfaction. They are, for the most part, younger and more discriminating in what it takes to satisfy them and their family members. Focus on meeting and exceeding their expectations by developing specific quality service standards, and make sure all employees are fully trained on those quality service standards.