Protect your Medicare Referrals by Preparing for ACOs

The Affordable Care Act is in full swing and will change your current referral relationships. Accountable Care Organizations (ACOs) are being formed in your marketplace with the desire to lower costs and improve outcomes. Your current Medicare referrals are at risk if your organization is not included. To prepare and protect your flow of Medicare referrals, re-look at the way you are projecting your image to referral sources and physicians. Make sure your building’s name and brand reflect that you are an expert in short-term rehab and sub-acute care.

It all starts with your website

The central location for all your internet activities is your website. It serves as a hub for all your online communications. In digital marketing, your website acts like the front door to your facility. A website designed by a LTC professional, with copy written by an LTC professional, will work to immediately engage visitors – using the content on the site to quickly create a positive feeling about you and your credibility as a senior care expert.

Increase word of mouth referrals

The Affordable Care Act is in full swing and will change your current referral relationships. Accountable Care Organizations (ACOs) are being formed in your marketplace with the desire to lower costs and improve outcomes. Your current Medicare referrals are at risk if your organization is not included. To prepare and protect your flow of Medicare referrals, re-look at the way you are projecting your image to referral sources and physicians. Make sure your building’s name and brand reflect that you are an expert in short-term rehab and sub-acute care.

Make your staff a partner in reducing re-hospitalizations

All staff can be a partner in reducing re-hospitalizations by being trained to immediately inform their supervisor of a change in a resident’s condition. Reinforce your staff training by posting “reminders” throughout the building and be sure to make this a focus in all your staff meetings.