Client:
Sycamore Village
Services provided:
Establish Relationships With New Referrals
The Challenge
In an increasingly competitive assisted living marketplace, Sycamore Village was experiencing declining admissions to its general community. Despite consistent promotion, market awareness and return on its marketing investment remained unsatisfactory. To stabilize the situation and reverse the trend, a change in direction was needed.
The Solution
Unlike its conventional assisted living competitors, Sycamore Village offered a broad range of specialty care services for residents with mild to moderate memory loss and other forms of dementia. After a thorough market audit, we determined that these differentiating capabilities would be at the core of a campaign to rebrand Sycamore as a memory enrichment community. The program included coordinated media, education, event marketing and community outreach initiatives positioning Sycamore not only as uniquely qualified care providers, but as thought leaders and advocates for individuals and families affected by memory loss.
The Results
Spurred by local media coverage and aggressive community outreach efforts, including targeted distribution of an authoritative memory loss newsletter, word of mouth referrals and tour requests reached record numbers. Within a twelve month period Sycamore Village recorded a significant increase in admissions and occupancy grew from an average of 95 to 120.
Client:
The House of The Good Shepherd
Retirement Community
Services provided:
Enhanced Online Presence
The Challenge
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The Solution
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The Results
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Client:
The Commons - Premier Retirement Living
Services provided:
Building Medicare Census
The Challenge
In an increasingly competitive assisted living marketplace, Sycamore Village was experiencing declining admissions to its general community. Despite consistent promotion, market awareness and return on its marketing investment remained unsatisfactory. To stabilize the situation and reverse the trend, a change in direction was needed.
The Solution
After careful evaluation, we developed a plan to rebrand and reposition the campus, not only as a resource for traditional senior living options, but as a preferred and capable provider of short-term rehabilitation and sub-acute care. Guided by our proprietary Quick Start Marketing Program ™, The Commons employed a robust series of direct marketing programs and senior education initiatives to build awareness and accurate brand image among both consumer and trade audiences.
The Results
Within one year, The Commons increased Medicare census by 40% while maintaining an overall occupancy rate of over 90%. Not only has the short-term rehab program become an increasingly important revenue source, it also serves as an invaluable feeder for other levels of care on the campus.