Create awareness. Generate leads. Increase referrals and admissions. Grow market share. Boost revenues and ROI. Empower your outreach and admissions staff.
Recognizing what it takes to build census and occupancy isn’t difficult. Actually making it happen is another matter entirely.
The good news is that when it’s entrusted to the right hands, targeted, integrated marketing can help you do just that.
After working hand-in-hand with senior care and senior living operators for over three decades, our LTC marketing knowledge and experience is second to none. That expertise is the power behind the proven tools and best practices we use to plan, create and implement great sales and marketing programs. Equally important, it drives a constant flow of innovative new ideas and solutions in response to the issues affecting virtually every provider in today’s rapidly changing marketplace.
Whatever your goals, capabilities and limitations, whatever the barriers to your success, we’ll partner with you to customize a marketing program unique to your building and market situation.
If your in-house marketing staff and resources are limited, our marketing programs provide the cost-effective support and capabilities you’ll need to get the job done. From in-depth discovery, to plan development, implementation, management and measurement, we’re there every step of the way.
You know your goals and aspirations. Maybe it’s increased revenue, greater profitability, higher paying admissions, better positioning in your marketplace, boosting Medicare referrals, driving inquiries… or all of the above. Unfortunately, mapping and navigating the right course to get you there is rarely as clear cut.
That’s where we come in.
Drawing on more than 30 years experience working exclusively with senior care providers, our highly focused marketing consulting services provide the data, insights and action steps needed to solve specific problems, seize the competitive high ground and maximize return on your marketing investment.
Our proprietary, best practice-based programs, systems and processes help you dig deep under the surface, tap the results, and bring a continuous flow of valuable marketing insights and intelligence to bear on your business. From research, strategy and planning to implementation, analytics and more, our specialized consulting services can pave the way to greater marketing success.
Our digital services are designed to help LTC organizations navigate the rapidly shifting and evolving marketing environment, trump the competition and get you where you want to go.
A website is not just an online brochure. Designed correctly, your site will draw customers and prospects in, give them reason to stay, and motivate response. A poor design, on the other hand, will almost certainly drive them away.
Here’s what makes our sites so good —
Another thing: Our sites are incredibly cost effective. Offered on a monthly subscription basis, there’s no upfront investment or long-term management commitment required. In fact, the annual cost is less than the revenue generated by a single Medicare admission.
Of course, once you have a great website, the job’s not done. You still have the challenge of bringing a continuous flow of new, qualified traffic to your online doorstep. We can help with that as well, using the following add-on components to your website:
After working exclusively with senior care and senior living clients for over 30 years, we know that sound strategic marketing can do amazing things for your brand and your bottom line.
Whatever your objective: Solving occupancy problems. Launching a new service. Correcting reputation issues. Enabling outreach teams. Boosting Medicare referrals. Combating re-hospitalizations. Re-branding. Promoting thought leadership positioning. Stimulating an existing market or establishing a presence in new one … it all starts with strategy.
But we also know that the path to growth and profitability doesn’t end there.
Transforming great strategy into highly-effective, differentiating creative communications is no less essential.
Based on that recognition, we bring unmatched industry experience, market insights and strategic knowhow together with breakthrough creative capabilities. It’s a combination that produces “strategically creative” programs and campaigns that stand out, reach and engage target audiences, outsmart the competition and help achieve brand and business goals.
Our award-winning creative team of designers, digital integration specialists and content development pros are immersed in businesses like yours each and every day. It’s all we do.
Which means our learning curve is short, our industry knowledge deep, and our innovative solutions on point, on time and on budget.
In our creative services and expertise you’ll find every resource it takes to design, produce and sustain cost-effective, results-oriented sales and marketing communications efforts.
In short, the kind of strategically sound, creative plans, programs and activities that resonate with customers, prospects and stakeholders, drive response, and play a big part in your organization’s success.
