Help Build Your Admissions

Develop a list of all prospective referral sources in your service area. This should include both traditional referral sources(e.g. discharge planners, physicians, etc.), as well as ancillary care providers such as home health care and adult day care programs, etc. Be sure to include community and religious leaders as they can and often do influence a referral decision. And, of course, don’t forget to use this list to keep in touch with these important contacts, either through mailings or through personal follow-up.

Build satisfaction among your Medicare rehab admissions

Focus on building satisfaction among your Medicare rehab admissions. Statistics show that 40% of short-term patients return to the LTC system in just 7 months. By striving to achieve 100% satisfaction, you will not only ensure that many of your former patients will come back to you, they’ll become a great source
or word-of-mouth referrals.

Focus on referral and admission sources

Develop a formal process and review the sources of your referrals and admissions on a monthly basis. Any changes in your normal referral patterns should trigger immediate attention on the part of the admissions and senior management staff.


Remove the word “impossible” from your vocabulary when dealing with residents, short-term patients or family members. As we all know, good customer service is the best way to increase census. For example, when dealing with upset customers always stay calm and ask, “What do we need to do to make this situation right?” Make sure you get the facts right, avoid making excuses and explain how long it will take to “fix" the situation. Most importantly, always keep your promises.